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Our mission is simple. To make easier the buying and selling of media inventory to the advantage of both buyers and sellers.
Now you can get information in minutes vs days. Get expert unbiased advice, no more dubious data and obvious bias from media sales reps with a sales budget to meet.
Want last minute deals? No need to call dozens of suppliers and play telephone tag until the money saving opportunities disappear. Just ask and the deals are there.
Buying and selling advertising media has always been an inefficient, time-intensive, frustrating work process made unnecessarily complicated by endless emails, faxes, media kits, phone calls, voicemails, industry buzzwords, complicated pricing, and ultimately, uncertainty for the buyer that their money was spent wisely.
In a typical North American city with more than 500 media suppliers that include newspapers, local and national magazines, radio stations, local, cable and specialty TV stations, billboards, subway posters, bus benches and hundreds of online advertising opportunities, finding the right media requires significant time investment and industry know how.
With each media seller providing rates in a different format, deciphering and comparing options requires in-depth knowledge and far too much time and effort.
Adbargains simplifies the media buying process by standardizing, simplifying and ‘translating’ information. You don’t need to understand agate lines, GRPs, AQH and FC Cume.
Media buying simplified.
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Jack Denneboom is an experienced marketing executive and entrepreneur.
Prior to establishing his own businesses in 1988, Jack spent ten years at Union Carbide where he developed and globally introduced the Linde branding program. When Linde changed its name to Praxair in 1996, the Linde name was sold for US $60 million, demonstrating that brand equity means exactly that.
After leaving Union Carbide, Jack was Vice President of National Sales for Cantel (now Rogers Wireless). In 1988, Jack founded Denneboom Marketing Group Inc., which provided marketing and branding solutions to companies in the U.S. and Canada. His clients included Bata, Canada Post, Carswell (Thomson), Canadian Institute of Chartered Accountants, DocSpace, Diversey, Ericsson, Greater Toronto Homebuilders Association, Hewlett Packard, Kmart, Maclean Hunter, Merisel, Moore Corporation, Noma, Ontario Tourism, Praxair, Prestone, PSINet, Spectrum Mutual Funds, Sunbeam and Sunrise Assisted Living.
Jack is a graduate of Sir George Williams University (now Concordia) in Montreal. He chairs the Toronto Zoo’s Marketing Committee, sat on the Toronto Zoo Foundation Board for six years, was president of the Amadeus Ensemble and was volunteer of the year for the Canadian Opera Company.
Cathy has been managing financial control systems since 1994, beginning her career as assistant controller in the automotive retail industry. Her expertise is continually improving financial and auditing processes. Cathy has an MBA (finance and accounting) from York University’s Schulich School of Business.
Linda brings more than twenty five years of media planning and buying experience to Adbargains. She’s worked at General Foods, Maclaren Advertising, Ad Impact, Echo Advertising and Retail Media (a division of MBS/Grey Advertising). Linda has managed buying for clients as diverse as Grand and Toy, the theatre production of Cats, Hakim Optical, Stitches, Harding Carpets, Concert Productions International, Sony Music, The Toronto Sportsman Show, Prime Restaurants, PolyGram Records, The Toronto Franchise Show, Ontario Egg Producers, Province of Ontario, Ontario Teacher’s Federation, Certified Management Consultants and the Dairy Farmers of Ontario.
Linda’s depth of media planning and buying extends across all media including print, magazine, outdoor, radio, TV and online.
Judy Goddard brings over twenty years of media experience to Adbargains. Prior to her involvement with Adbargains, she spent sixteen years at Canada’s largest media operation, BBDO/OMD, where she was Vice President, Media Director. At BBDO/OMD, she had overall responsibility for accounts including Bell Canada, CIBC and CP Hotels (now Fairmont) and managed a media-buying budget of more than $200 million per year.
Her years in the industry have earned her respect by both advertisers and suppliers and in addition being recognized for her media skills, Judy has built deep friendships throughout the industry. Judy often does media interviews as the market is always interested on her perspectives.
Judy is a graduate of Queen’s University and holds a degree in Economics.
No one knows Canadian radio better than Carr. With more than twenty years of radio industry experience that began at Moffat Radio in Hamilton, Carr has seen and done it all. He knows what works and what doesn’t. He knows the pricing and scheduling tricks that bring extraordinary value to advertiser’s budgets. Carr knows that it’s not just price per spot that counts, but he knows how to squeeze rotations, maximize bonusing and augment budgets with promotions. Carr is successful because clients love his ability to deliver consistently measurable results.
Carr’s creative skills and radio commercial production know how has delivered more than 200 radio commercials.
Lauralea brings over seventeen years of client and agency side experience in media, advertising and research across a wide array of business to business and consumer categories. Clients appreciate her ability to design creative and relevant media strategies, and to connect actionable research results into these strategies.
Before joining Adbargains, Lauralea held progressively senior media and research roles at Fidelity Investments, David Cairns & Company, BBDO, JWT and most recently as General Manager, Genesis Media Inc. She also acted as the business development lead for Genesis and as president of its subsidiary; Media Canada.
Lauralea served on the Board of Directors for PMB, the largest demographic and media habits research survey in Canada, and is a member of the Internet Advertising Bureau and the Association of Internet Marketing and Sales. She is sought after as a speaker for industry events.
Igal brings over twenty five years of management experience in organizations such as ATI, DSC and Teknion.
He is responsible for maximizing ease of use for buyers and sellers. His role includes constantly improving efficiencies and work processes through the use of existing and emerging technologies.
Prior to joining the business community, his military experience saw him piloting helicopters and Skyhawk A4 fighter jets. He earned his BA in Economics & Statistics at Haifa University and his MBA at the Rotman business school. Igal is a University of Toronto, Rotman MBA IMC board member and joined Adbargains in 2005.
Maria is an award-winning graphic designer who has played a significant role as a senior designer and design director on projects that launched the identities and products for companies such as Club Monaco, Levis, Bata Shoes, Canadian Pacific Hotels, Oshawa Group Limited, Ciba, Rexall, Bell Canada, Royal SunAlliance, Parent Help Line, Bank of Bermuda and more.
A designer who pushes the creative envelope, Maria is responsible for ensuring that Adbargains website is easy to understand and easy to use. Maria plays a critical role in Adbargains mission to simplify and demystify the media planning and buying process.
Barry brings over twenty years of comprehensive expertise in the areas of talent management, business development, legal and administration.
Barry is responsible for the design and delivery of corporate programs, policies and services, as well as providing team direction to assure alignment with the company’s evolving needs.
He is a graduate of McGill University and holds a BA in psychology, as well as degrees in Civil and Common Law.
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