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Media terms
Term
Definition
A
Achievement
Affidavit
Agate line
Agency-of-Record (AOR)
Agency commission
Audience composition
Average frequency
Average audience
B
Bicycling
Bleed
Blocking chart
Brand Development Index (BDI)
Bridge (TV)
Broadsheet
Budget /Cost Control
Buy Request
C
Canadian Newspaper Units (CNU's)
Census Agglomeration (CA)
Census Metropolitan Area (CMA)
Central Market Area (CMA)
Churn/ Turnover
Circulation
Cluster
Colour separation
Column inch
Continuity
Contra
Control market
Controlled circulation
Cost Per Rating (CPR)
Coverage
Crosstab (X-tab)
CPM (Cost per thousand)
D
Day-after-Recall (DAR)
Demographics
Designated Market Area (DMA)
Direct Broadcast Satellite (DBS)
Direct-To-Home (DTH)
Display advertising
Duplication
E
Earlug
Efficiency
Exclusivity
Exposure
Extended Market Area (EMA)
F
Flexform
Flight
Fragmentation
Frequency
G
Gatefold
Gross Rating Points (GRP's)
Gutter (Truck)
H
Halftone
Heavy-up
Hiatus
I
Impressions/Message
Insert
Interactive
Island
J
Junior page
M
Market Development Index (MDI)
N
Net reach
Network
P
Penetration
People Meter
Piggyback
Pod
Post-Buy analysis
Pre- Buy analysis
Psychographics
Q
Quintiles
R
Reach
S
Salesman schedule
Sample size
Saturation
Schedule
Short rate
Simulcast
Skew
Standard Broadcast Calendar
T
Tag
Talent cycle
Target Audience
Target group
Teaser
Top-of-Mind
Total awareness
Traffic
Transient Rate (Flat Rate)
U
Unaided awareness
W
Weighted audience
Achievement
Term applied to the execution of planned media activity usually compared to plan objectives.
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